RSS Feeds and Blogs

RSS Feed Drives Traffic to your Site

Want to drive people to your site in droves? Of course you do!

One of the best ways to increase web traffic and web ranking is by distributing news and updates about your business or products that are, in turn, picked up by other websites. If you do this on a regular basis, you can't help but drive people to your site as they see your news items and click to learn more, ultimately ending up on your site. This process is easy, and effective, and is made possible through use of the “RSS Feed” feature. Originally made popular by Netscape, your site popularity can benefit tremendously by integrating RSS Feed into your overall marketing strategy. Writing the code for RSS Feeds is a bit complicated, but at HIT Web Design, we take care of everything, so you don't have to worry.

Blogs Bring Business

Another strategy to bring people back again and again to your website is to incorporate a Blog. Blogs provide an opportunity to constantly update your site with new and fresh material, thus making your site relevant and useful. Blogs also introduce an element of interactivity to your site, and open dialog translates into open doors—more business, more connections, more knowledge, and more website visits. In a list of reasons to blog compiled recently, people gave blogging credit for new jobs, new opportunities to share important information, and the chance to connect with people they considered important. If you are still wondering what value a blog can bring to your website, consider that blog structure matches the “skim and scan” mentality of website visitors, thus providing an easy way for them to get the information they are looking for. If you need a little help with your blog, don't hesitate to consult your HIT Web Design professional for advice. (see HIT Enhancements.)

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Is a zFeeder For Me and My Website?

What is a zFeeder? A zfeeder adds RSS functionality to a website. The RSS provides notifications about newly posted or updated information to all subscribers. The FSS feed contains either a summary of content from the associated website, or the full text, depending on how it is set up. For more detailed information, call the technical department of Heritage Internet Technologies.

An RSS feed makes it easy for anyone to receive notices about matters of particular interest. When a user registers with a site’s RSS, the user’s RSS reader will regularly check fort new content, download any updates it finds, and publish the information for the user to see. RSS fees are often used in connection with news sites, blogs, and other frequently updated sites.

Features and Benefits:

• Impress and Inform: A zFeeder is an instant way to liven up a site and keep it up-to-date, not only on the latest newscast, but on the newest Internet innovations.
• Draw Visitors: A zFeeder provides current news alerts for specific interests. The news alerts can be tailored to update just those news items that are related to the focus of purpose of the website. For example, a financial website could display in real time the latest mortgage and loan rates, a sports memorabilia website would display the latest sports scores and updates, a vacation planning site could display the current temperature and weather for various travel destinations, etc.
• Establish Viewer Loyalty: Over time, the website can become the first point of contact for many viewers interested in “the latest”, whatever the latest may be. The benefits that accrue then to that particular website increase in value and importance in the minds of the viewer.

The zFeeder can be customized to match the look and feel of the website, thus complementing the other elements of the website. For questions relating to zFeeders or any other web-related matters, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.