RSS Feeds and Blogs

RSS Feed Drives Traffic to your Site

Want to drive people to your site in droves? Of course you do!

One of the best ways to increase web traffic and web ranking is by distributing news and updates about your business or products that are, in turn, picked up by other websites. If you do this on a regular basis, you can't help but drive people to your site as they see your news items and click to learn more, ultimately ending up on your site. This process is easy, and effective, and is made possible through use of the “RSS Feed” feature. Originally made popular by Netscape, your site popularity can benefit tremendously by integrating RSS Feed into your overall marketing strategy. Writing the code for RSS Feeds is a bit complicated, but at HIT Web Design, we take care of everything, so you don't have to worry.

Blogs Bring Business

Another strategy to bring people back again and again to your website is to incorporate a Blog. Blogs provide an opportunity to constantly update your site with new and fresh material, thus making your site relevant and useful. Blogs also introduce an element of interactivity to your site, and open dialog translates into open doors—more business, more connections, more knowledge, and more website visits. In a list of reasons to blog compiled recently, people gave blogging credit for new jobs, new opportunities to share important information, and the chance to connect with people they considered important. If you are still wondering what value a blog can bring to your website, consider that blog structure matches the “skim and scan” mentality of website visitors, thus providing an easy way for them to get the information they are looking for. If you need a little help with your blog, don't hesitate to consult your HIT Web Design professional for advice. (see HIT Enhancements.)

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Blogs: Don’t Do Business Without Them

Household phrases of advice like “Make sure you wear clean underwear in case you are in an accident.”, attributed to the mothers of the world, and a popular credit card company, “Don’t leave home without it” are joined by another timely piece of advice; “Blogs—Don’t do business without them”, recommended by the marketing department at Heritage Internet Technologies.

Blogs! What the heck are they? A Blog is comparable to an online journal that allows the owner to post comments, stories, personal viewpoints, etc. It also gives the visitors the ability to comment on what’s been posted.

What are their benefits?

Gain Popularity: Find others who share similar opinions and interests. The site will accrue popularity as others develop a habit of reading the Blog. Any type of website that has the potential of attracting a “following” can benefit from a Blob Database.

Control the Conversation: The administrator has access to features that will enable them to control the conversation. If there is harassment, negativity, or obligatory postings, they can boot and block the offender as well as update comments and entries to encourage visitors to keep checking back to see what’s new.

Search Engine Ranking: By making regular posts at least once per week (minimum) a Blog can boost the placement in the search engines. In order for this to work, users must use an update service to advertise the fact that an update has been made. This is also made more effective when the Blog is integrated as a part of a site. There are many services that can be used. A couple of these are: http://pingomatic.com, and http://blogsearch.google.com/ping.

Create Value: Keeping readers informed for free fosters trust. When visitors to a site begin trusting the opinions and advice posted on a site, they are more likely to purchase services or products from the site.

For questions and further information on how Blogs can benefit your business, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.